NEW PATIENT ACCELERATOR
The Complete Marketing Blueprint to Attract More (And Better Patients), Increase Cash Pay Revenue, and FINALLY Build A Clinic That Your Clinical Skills Deserve!
Truth Bomb: Most PTs are great clinicians but they don’t get the volume of patients they deserve simply because they are absent of a REAL marketing system. New Patient Accelerator Changes all of that.
Done-with-you. Coaching-led. Built for cash, hybrid, and in-network clinics with one goal in mind: more money for YOU.
Dear Physical Therapist,
Let’s be honest.
Running a PT business in 2026 is not hard because you’re a bad clinician.
It’s hard because the rules changed.
Competition is louder. Attention is shorter. Trust is lower. Cash pay services are still a “taboo” subject in many places and costs are higher than ever. The typical small clinic owner has great clinical skills but is trapped in the worst place possible:
Working too hard… for too little profit… with too little certainty that next month will be better.
Maybe you’re doing “all the things” and still not getting consistent new patient inquiries?
Maybe you’re posting on social. Boosting. Discounting. Trying workshops. Hoping referrals pick up?
Maybe you get inquiries… but the minute the “cash-pay” conversation starts, you hear:
“I’ll think about it.”
“Do you take my insurance?”
“I need to ask my spouse.”
And if you’re really honest…
You don’t just want more leads.
You want relief.
You want control.
You want to feel like you’re having an impact… running a real business … not just paying expenses.
You want to feel that your clinical skills are FINALLY being put to good use and helping as many people as you can.
That’s exactly what New Patient Accelerator was built to do.
It moves you from “I didn’t know you existed” to “I’m SO GLAD I found you on Google.”
It moves you from the best kept secret in town – to the PT everyone is talking about and wants to call and recommend.
It moves you from relying on “hope” to living with the certainty that people WILL call you at the level you need to live a great life away from your practice. Because that is what it’s REALLY about.
Before I Tell you what the New Patient Accelerator is…
…let me tell you what it isn’t.
It isn’t a random collection of random marketing tactics.
It isn’t “3 quick workshop ideas” or “post more reels” or “try this funnel.”
And it definitely isn’t a program where you’re left alone in a portal, overwhelmed, hoping you’ll figure it out when you “get time.”
New Patient Accelerator is a complete New Patient Acquisition System – installed with you – that starts by fixing the most urgent problem first: where to start (with marketing that actually works)!
Because without answering that question – where to even start – everything feels hard:
- You second-guess where to put your time and marketing budget…
- You second guess pricing
- You tolerate the wrong patients
- You avoid selling
- You hesitate on decisions
- You lose confidence
- You stop marketing consistently
- You start acting like an employee again
So we don’t begin with theory…
We begin with a WIN…
The First 30 Days Inside New Patient Accelerator is called:
“Best Month Ever”
And it exists for one reason:
To create a rapid, measurable shift in your cash flow, confidence, and capability as a business owner – fast.
We want to get you moving FAST and we want you to know “what to do for the best” INSTANTLY.
You immediately stop thinking:
“Maybe it’s my town.”
“Maybe people won’t pay cash.”
“Maybe I’m not good at marketing.”
And you start thinking like the owner you’re meant to be:
“I can create demand.”
“I can communicate value.”
“I can lead this business.”
“I can generate patients on purpose.”
That’s why we call it Best Month Ever.
Not because it’s hype.
Because it becomes the launchpad for your Best Year — and the standard you refuse to drop beneath ever again.
The New Patient Accelerator Promise
Inside New Patient Accelerator, we help you do two things in the correct order:
1) Get a win fast
In the first 30 days (Best Month Ever), we help you:
- Fill gaps in your schedule
- Increase cash profit quickly
- Improve conversion
- Price appropriately and with confidence
- Handle cash-pay objections
- Create simple lead flow (including free/low-cost methods)
2) Build the system that makes it predictable
Over the following weeks, we then install the long-term acquisition and 24/7 marketing machine with:
- Messaging that attracts the right patient
- Offers that convert (without discounting)
- Website + conversion upgrades
- Paid + organic systems that fit your model
- Marketing plan rhythm and a 90-day plan
- Pricing strategy + patient value stacking
- Team scripts and follow-up systems
So you don’t just “have a good month.”
You become a clinic owner who can repeat it.
Does This Actually Work?
Yes – and the proof is in the profit.
In the first 30 days alone, clinic owners have produced results like:
“My Goal Was $3-5K… But In Just 2 Weeks, I Made An Extra $16K”
“I joined Best Month Ever as I wanted an extra $3-5K each month to hire my first employee. I’ve since done that… AND within TWO weeks of starting the program I actually had $16,000 come in from doing what Paul told me. I had my Best Month Ever right off the bat! I shocked myself. I find it so much easier to enjoy time with my family now that I know the profit in the business is going to be there each month”
Ricky Morgan, MORGAiN Physical Therapy, North Dakota
“After The First Month, We Made Over $18K Additional Revenue… Mostly From Cash Pay”
“We added $18,000 to our cash pay revenue within the first month of the course… that’s a big deal to an insurance clinic owner who isn’t used to that type of cash windfall coming in so fast! The course is really well put together and their team are on hand to make sure that you implement. My whole team have a road map to higher cash pay profits for my clinic.”
Paul Hendricks, Body Balance Physical Therapy, Texas
“I Doubled My Best Month Ever… And Finally Quit My Second Job”
“I was stuck on a plateau. Some weeks were full, others were painfully slow, and I had to work a second job just to support my family. I was exhausted from working 50 hours a week and still couldn’t keep a consistent caseload. After joining the program, I doubled my Best Month Ever and the cash flow has been outstanding. I finally quit my part time job and now work for myself fully with confidence. I feel supported, I can breathe again, and I actually have time for my family. If you are struggling to stay full, just do it.”
Lindsay Seefeldt, Uplifted Oncology Rehab, Wisconsin
“An Extra £5,000 In Just 4 Weeks… Why Didn’t I Do This Sooner?”
“I was fully booked and making £12-14K per month, but I was stuck and felt like I was spending my whole life in the clinic. I have two kids, and because it’s just me, I couldn’t take time away from the business, so I was missing out on a lot with my family. In the first 28 days of the program, we’re hitting £17-18K, which is around £5,000 extra, and with this extra cash flow I can now actually look at hiring somebody. I’ve doubled my investment in half the course – it’s an absolute no-brainer!”
Jay Patel, Back2Fitness Physiotherapy, Walsall, UK
These 9 “Ordinary” Physical Therapists Are Generating An EXTRAORINARY $14M in Annual CASH PAY Revenue Between Them…
When you look at the below picture, what do you see?…
You’re looking at 9 “ordinary” PT’s who are doing EXTRAORDINARY things.
You’re looking at 9 once self-professed marketing “dummies” who are now marketing masters.
You’re looking at a group of practice owners who joined my Mastermind Program in 2020 – having just launched their practice – and in less than five years that same group of clinic owners are collectively making almost $14MILLION in CASH PAY revenue between them.
(For context, when they STARTED with me, the collective figure was LESS than $3M).
Every single one of those practice owners is NOW making over $1M in revenue, and the “average” annual CASH PAY revenue is $1.6M of each business owner.
The “average” PROFIT margin is 14.9%.
It means when you add in their SALARY, the average take home pay of those 9 clinic owners sat at the “WINNERS TABLE” is over $250K.
These owners already built their DREAM CASH PRACTICE around my table, including:
“From FRUSTRATION... To $1.6M Cash Pay Clinic Owner”
Allison Feldt – a PELVIC FLOOR PT clinic owner from Washington. She called me 6 weeks after the birth of her second child. She told me she wanted to grow a REALLY BIG business, make LOTS of money, and STILL have time for her kids. Fast forward to today, Alison’s clinic is making $1.6M in CASH PAY revenue, she has multiple staff, and now has more than enough time for her 3 children. Her business in the last three years alone grew from: $750K, to $1.1, to $1.6M. WOW!
"From DOUBT, FEAR, AND WORRY... To $1.5M Cash Pay Clinic”
Kevin Vandi – is a clinic owner from San Jose, California. I took a phone call from Kevin a few years back and he told me that his clinic had hit a “plateau”. He was barely breaking even and with the rent and the costs associated with operating in California, he was struggling to get his clinic to generate the type of PROFIT he wanted to produce a great life for his five kids.
Fast forward to today, and Kevin is the proud owner of a CASH PAY clinic with multiple locations, and multiple staff, that makes over $1.5M in revenue. He doesn’t treat patients. He chooses instead to RUN THE BUSINESS, not to mention spend time with his 5 beautiful kids.
“From Fear And Worry... To $1.2M Cash Pay Clinic”
Carrie Jose called me in 2019. She had just made the move from Washington DC to a small town in New Hampshire called Portsmouth. She arrived in Portsmouth to be told by the locals that “cash PT won’t work in this town”. She’d left DC where cash pay was more common, and worried she wasn’t going to make any money.
Fast forward to today, her CASH PAY clinic is making $1.2M in revenue, she has PURCHASED her own clinic premises, and she’s got 3 FULL TIME PTs treating ALL the “happy to be paying cash” patients for her.
“From “Big Idea"... To 100% Reality And $1.6M Cash Pay Clinic”
Chris Garcia is a PT from San Diego. I first met Chris in 2017 when I spoke at a conference in the City. Chris was a “staff PT” at the time and he asked me if I was free for dinner while I was in town. At dinner, Chris told me of his AMBITION to grow a very big and profitable cash PT business in the sports performance niche. Two years later Chris got back in touch and asked for my help with marketing that Sports Performance clinic.
Fast forward to today, Chris has a business making $1.6M in revenue, with TWO locations, and he’s got 5 FULL TIME PT’s treating all the patients for him. Way to go Chris!
“From Half Full Schedule... To $2.1M Clinic”
Jason Han is a PT from Pasadena, LA. Jason called me when he had a schedule that was “half full.” He told me his wife was pregnant and that he needed to find a way to make the clinic PROFITABLE, and FAST. He told me he wanted to grow that practice so that he could also employ his wife in that business, allowing her to quit her job working at another clinic in town.
Fast forward to today, as that picture is taken, Jason is the owner of a clinic making $2.1M in CASH PAY revenue, with 6 staff PT, and has a thriving wellness and ancillary services program adding significant profits to the business that he owns, but does not see patients in.
“From SKEPTICAL (About Paul!)... To $1.7M Cash Pay Clinic”
Jonathan Ruzicka is a PT from Woodlands, Houston, TX. Jonathan called me at the very start of his PT owner journey. He admitted he (and his wife!) were quite SKEPTICAL about me at first. But he knew that he didn’t have the marketing expertise to grow his clinic on his own. Jonathan was determined to grow his practice to $1M and despite opening a new location just before COVID, fast forward to today, Jonathan’s clinic is making $1.7M in CASH PAY revenue.
Best, Jonathan spends little if any time treating patients as the TEAM of therapists and personal trainers, he employs do that for him. Jonathan has achieved the ultimate in business: High PROFIT and TIME freedom.
Is This The “GOAT” Of Cash Pay Marketing Tuition? The “OG”?
New Patient Accelerator wasn’t created last year. It wasn’t built on theory. And it certainly wasn’t rushed out to chase a trend.
It was first launched in July 2015 — long before “cash pay” became fashionable, before Instagram gurus, before AI, before most clinic owners even believed patients would willingly pay out of pocket for physical therapy.
Since that first launch, over 900 clinic owners from around the world have enrolled.
And over time, it has earned a reputation many now quietly acknowledge:
New Patient Accelerator is the OG.
The GOAT of cash-pay and direct-to-consumer PT marketing.
Not because of hype.
Because of results.
This is the program that helped:
- Clinic owners finally tell insurance companies to “go to hell”
- Start-ups go from zero to full schedules in months, not years
- Struggling owners replace survival income with real profit
- And, in many cases, turn small private practices into seven-figure businesses.
Lives have changed because of this system. Families have changed. Confidence has changed. What clinic owners believe is possible has changed.
And it all started here, with this Program.
Is This Still Relevant Today – in 2026?
That’s the right question to ask. And the answer is simple:
New Patient Accelerator is more relevant today than it has ever been.
Why? Because this isn’t a static course.
With nearly 1,000 students, this program has been:
- Continuously tested
- Constantly refined
- And, repeatedly updated in real clinics, in real markets, during real economic pressure
What worked in 2015 was built for a different world.
What you’re joining today has evolved through:
- Post-insurance squeeze
- Post-COVID shifts
- Rising costs
- Consumer distrust
- Attention collapse
- And the emergence of AI-accelerated marketing
And now, it includes something many clinics are only just waking up to…
The 2026 Shift: Wellness, CONCIERGE, and High-Value Care Models
One of the biggest evolutions inside New Patient Accelerator is its adaptation to the wellness and Concierge model – the exact direction the most profitable clinics are taking in 2026 and beyond.
Today’s Accelerator doesn’t just teach you how to:
- Get more patients…
- Make more profit…
It shows you how to:
- Grow profit with LESS patients (…the smartest way to build – unless you want to make 20+ staff!!)
- Extend lifetime patient value
- Build wellness, membership, and concierge services
- Reduce reliance on one-off visits
- Stabilize cash flow
- And create a business that grows without burning you out…
This is where modern, future-proof PT clinics are heading. And this system has already been quietly preparing owners for it.
Taught by Paul Gough - The World’s Leading PT Marketing Authority
New Patient Accelerator is taught by Paul Gough, now widely regarded as one of the world’s leading experts in physical therapy marketing and private practice growth.
Paul didn’t learn this in a classroom.
He built it:
- In his own 4 clinics – The Paul Gough Physio Rooms (In the UK)
- In the UK – a country where healthcare is FREE
- With his own money on the line
Then he refined it across hundreds of practices – until it became what it is today.
A proven system. A tested methodology. A legacy program that has IMPACT today.
New Patient Accelerator isn’t new.
It’s proven.
And the reason it still works – and will continue to work – is simple: Human behavior hasn’t changed. Marketing principles haven’t changed. Only the delivery has.
This program has evolved to meet the moment. And if you’re ready to stop experimenting, stop guessing, and start building a clinic that actually works…
You’re exactly where you’re supposed to be.
How New Patient Accelerator Works
You’ll be guided through a structured journey with coaching and practical implementation tools so you don’t get lost, overwhelmed, or stalled.
You get:
- 6 x 1-1 Coaching Calls (you will be allocated a one-one coach when you sign up)
- 8 x live weekly group coaching from Paul and Team PG
- Implementation support so the work actually gets done…
- Scripts, templates, frameworks, and process docs
- A pathway that works for cash, hybrid, and in-network clinics
- All of your questions answered so that nothing gets in the way of implementation and success…
The structure:
Phase 1:
Best Month Ever (first 30 days)
This is the kick off. What we call the “Momentum Engine.”
We focus on the fastest path to:
- More cash collected
- Higher conversion
- Better pricing models
- Better patient selection
- More inquiries without panic spending on Ads
Phase 2:
New Patient Acquisition System (following weeks)
This is where we build the machine you keep forever:
- Marketing system and predictable new lead rhythm
- Lead and referral sources you can control
- Conversion systems
- Digital assets that perform (website, ads, follow-up)
- A plan your team can run
What You’ll Be Trained On Inside New Patient Accelerator (...That Is PROVEN To Work for Attracting Cash Pay Patients)
New Patient Accelerator isn’t built around theory or outdated tactics.
It’s built around what is working right now – in real clinics, in real markets, in today’s economy.
Inside the program, you’ll be guided through a series of core Accelerator Trainings designed to install the skills and systems required to attract better patients, charge properly, and create predictable growth.
Here’s a snapshot of what we train you in:
1. Social Media for the NOW (Instagram & Facebook)
Not posting for “likes.”
Not dancing.
Not hoping.
You’ll learn how clinic owners are using Instagram and Facebook today to:
- attract the right cash pay willing patients
- build authority quickly
- turn content into inquiries
- and stop being ignored online
This is about positioning, messaging, and visibility — not content chaos.
2. Content Marketing in an AI World
AI has changed content forever — but it hasn’t replaced trust.
You’ll learn:
- what content actually builds authority now
- how to stand out when everyone is using AI tools
- how to create human-led content that converts
- and how to use AI as leverage, not a crutch
This is how you stay relevant — and believable — in the next decade.
3. Google Ads in an AI-Driven Search World
Search behavior has changed. Google has changed. Patient intent has changed.
You’ll learn:
- how clinics are still winning with Google
- what works now (and what is a complete waste of money)
- how to attract high-intent cash pay patients actively looking for help
- how to avoid the expensive mistakes most clinic owners make
This is not about “spending more.
It’s about spending smarter — or not at all.
4. Facebook & Instagram Ads That Actually Work
Most clinics lose money on ads because they copy strategies that no longer apply.
You’ll learn:
- what ad formats convert in today’s feeds
- how to write ads that don’t feel like ads
- how to avoid attracting price shoppers
- and how to generate leads that actually show up and pay
Built for small clinics — not corporate budgets.
5. Small Group Workshops: How to Fill the Room and Close It
Workshops aren’t dead.
Bad workshops are.
You’ll learn:
- how to fill a room without begging or discounting
- how to position events so the right people attend
- how to educate without giving everything away
- how to convert attendees into high-value patients
Done properly, small group workshops remain one of the fastest trust-builders available.
6. Wellness & Concierge Models (What to Sell — and How to Sell It)
This is one of the biggest growth pivots of 2026.
You’ll learn:
- what wellness and concierge services actually sell
- how to package them without confusing patients
- how to price them confidently
- and how to present them without feeling “salesy”
This is how clinics stabilize revenue and extend patient lifetime value.
7. Free Leads & Referral Systems (Without Chasing Doctors)
Referrals still matter — but the source has shifted.
You’ll learn:
- how to generate referrals on purpose
- how to activate patients, community, and partners
- how to create inbound referrals without begging MDs
- how to systemise “free leads” so they show up consistently
This is how smart clinics reduce marketing spend without slowing growth.
8. Pricing for
Profits
Under pricing is one of the biggest silent killers in private practice.
You’ll learn:
- how to charge what you’re worth
- how to raise prices without losing patients
- how to stop negotiating against yourself
- how to build pricing that supports profit and quality of care
9. Keeping People
on Schedule
Getting inquiries is useless if patients don’t stay.
You’ll learn:
- how to improve case completion
- how to reduce drop-offs and no-shows
- how to position plans of care correctly
- how to create better outcomes and better revenue
10. Handling Objections Without Pressure or Discounting
Price objections are rarely about price.
You’ll learn:
- what patients are really saying when they hesitate
- how to respond with clarity and confidence
- how to stop “I’ll think about it” at the source
- how to sell without sounding like a salesperson
This Isn’t a Course You Watch
It’s a System You Install
Everything inside New Patient Accelerator is designed to be:
- Practical
- Current
- Coached
- Implemented
You won’t just learn what works.
You’ll be guided to apply it until it produces results.
And that’s the Accelerator training difference.
Who New Patient Accelerator Is For
- You want more new patients without relying on doctors
- You’re tired of inconsistent inquiries
- You’re cash pay but are struggling to get your patients to understand the value
- You’re sick of price shoppers and insurance headaches
- You want to raise your prices and stop apologising for it
- You want marketing that creates predictable demand
- You’re building cash, hybrid, or in-network — but you want profit
- You’re ready to act like a serious business owner again
And it’s especially for you if you’ve felt this:
You don’t need “more information.”
You need a system installed… with guidance from a coach… until it works.
My Two Amazing Guarantees
Guarantee #1: Profitability Guarantee
If by the end of the second week you don’t believe New Patient Accelerator will generate the extra patients needed to cover your investment, we’ll refund you.
(For most owners, it’s 2–3 patients and the program pays for itself.)
Guarantee #2: We work with you until you hit the win
If you implement, and life gets in the way or you don’t hit your Best Month Ever outcome on the first run, we’ll keep working with you until you do.
You can’t fail if you do the work.
Ready to Start?
This in an inflection point for you. You are here reading this because you are NOT currently making the money you would like from your clinic since you opened it. That is happening ONLY because you lack the volume of patients you need and that is only happening because you LACK A MARKETING SYSTEM. Do not leave this page and go back to an empty schedule. That is going to cost a LOT more than the money to enrol in this program. Reality is this: it’s one or two patients you would other wise not have gotten. With over 900 students having gone through the class it is BEYOND any reasonable doubt that you will make your money back, FAST.
As you consider, remember this truth: If you do nothing, nothing changes.
In 30 days you’ll still be dealing with the same uncertainty, the same stress, the same “hope marketing”… and the same income that doesn’t reflect your skill.
Or…
You can decide that next month is the month you stop guessing.
You can install the system.
You can get momentum fast with Best Month Ever.
And then you can build the long-term engine with New Patient Accelerator so you never end up back here again.
New Patient Accelerator is where serious clinic owners start.
How serious are YOU?
If you are serious about growth this is the class and coaching to help you.
See you in the class!
Best wishes,
P.S.
The biggest risk isn’t enrolling.
The biggest risk is letting another year pass where you stay under-priced, inconsistent, and stressed – while less-skilled businesses with better marketing take the patients you should be treating.
If you’re reading this and thinking, “I need this, but I’m not ready…”
That’s exactly why you should start.
Because readiness doesn’t come first.
Marketing clarity DOES and then the rest takes care of its self.
P.P.S. Still wondering? See what other clinic owners just like you have been saying about The New Patient Accelerator program over the last 10 years.